As far as New Year’s Resolutions go, most of us seem to opt for something revolving around health, fitness and bettering ourselves. For that reason, the turn of the year is a prime time for fitness-related businesses, and aerobics instructors are no exception. Preparing your aerobics business for the new year can put you in a far better position to not only hit the ground running but keep it going throughout the coming months.
From making sure you’re covered by the right insurance policies, to making sure that you’re operating safely and effectively in a changing world, here are a few things you can do to prepare for 2022.
First thing’s first, it’s important to make sure you’re properly covered by the right insurance policy for you and your business. Aerobics Instructor public liability insurance is a form of cover designed to protect you and your business, as well as your clients and other third-party members of the public against any injury or accidents that occur in or as a result of your business.
Tripping over wires, gym equipment or slips as a result of spilt water or even sweat can all result in claims if you or your employees are found to be at fault and for that reason, having a comprehensive Public Liability Insurance policy in place can ensure you are covered financially in the case of legal action. You can get in touch with our team for more information about public liability insurance, as well as any other cover that may be beneficial to your business in the new year.
Think of Safety
It’s been almost two years of Covid-19 safety, but even as we head into the new year and we still reach for the light at the end of the tunnel, operating a safe and hygienic business should be a priority no matter what. Even without the pandemic, offering your clients a safe and healthy environment is a crucial part of running an aerobics business.
Keep on top of the cleaning of any equipment, floors and regular touchpoints, and make sure you have hand sanitiser around to help prevent the spread of germs. If your business plan permits it, operating smaller classes can also provide a safer environment as far as health is concerned, while also offering a more intimate, valuable experience for those within the class.
Attract New Clients With Offers
If you’re looking for new clients in the New Year, now is the perfect time to introduce some eye-catching offers to pull them in. Any kind of promotion will fit in well with the January Sales and attract those looking for a new fitness regime in the New Year. Different deals will suit your business and current financial situation best, but you could offer anything from discounted bundles of classes, to free trial classes to give people a taster into what your aerobics classes are like before they commit to their fitness journey. This could help to bring in more loyal, longer-term customers overall and reduce the amount of money you might lose as the year progresses and people possibly begin to give up on their goals.
Consider Client Retention Methods
Client retention can be a tricky thing to do as the new year progresses, not least because many people tend to lose motivation for their fitness efforts throughout the early part of the year. For an aerobics instructor, retaining these clients and maintaining motivation is a crucial part of keeping business as the month’s progress.
Marketing solutions can deliver new offers or encouragement to book lessons to customers that might have dropped off over the months, but maintaining motivation within classes by offering loyalty rewards or encouragement rewards can be a great way to not only retain business for yourself but help your customers motivate themselves to keep working hard to achieve their fitness goals.
Streamline Your Online Presence And Facilities
Between business closures and working from home, more and more people are using the online world for their fitness, and making sure that your online presence and facilities are up to scratch is crucial for succeeding in the new year. From a strong online social media presence to offer quick and effective customer service, to an online booking form or even online classes for those that don’t feel safe coming to classes or can’t make the designated times not only make their lives easier but can bring in additional business for you. Selling online classes offers you a bit of extra income on top of your traditional aerobics classes while offering clients an opportunity to get fit from the safety and comfort of their own homes.
When it comes to operating an aerobics instructor business in the New Year, making sure that you and your clients are protected and safe and that you can attract and retain clients is a great way to start 2022 strong. For more information about aerobics instructor insurance and how it works, get in touch with a member of Ashburnham Insurance on FREEPHONE 0800 1696137.