When it comes to the turn of the year, investing a bit more time and effort into our beauty routines can be a great way to tackle any niggling concerns that have been bothering us for some time. For us as individuals, this can mean anything from refreshing our skincare routine to investing in regular trips to the beautician but as a beautician business, revamping for the new year isn’t always the first priority. However, after a tough two years, now could be the perfect time to invest a little more into revamping your business in 2022.
Whether it’s minor changes to ease the new year, or bigger refreshes to completely change the way you work, embrace the ‘new year, new you’ trend and give your business the freshen-up it deserves.
Update Your Business Plan
First things first, now is the ideal time to revisit your business plan and very possibly write up a new one! While things are still uncertain with the pandemic, being able to sit down and assess not only where your business currently sits, but where you’re aiming for it to go in the near future. It can be a great way to hit the ground running and give you a new goal for the new year.
You should consider targets, target markets, budgets, cash flow projections and even marketing strategies to give yourself the boost you need to take on 2022 in style.
Refresh Your Salon
Has your beauty salon had a revamp in a while? If the answer is no, the new year could be a great time to invest some time and money into exactly that. There are plenty of budget-friendly ways to bring in a new and fresh atmosphere to the space without having to spend a fortune. Something as simple as a change in lighting can really shift how a room feels, or a coat of paint can give the whole place a brand-new finish.
Feature walls are another great way to really change a space without having to spend a fortune on a complete redesign. Whether it’s paint, wallpaper or artwork, picking one wall and turning it into a feature
Check Your Insurance
Have you checked your business insurance policies lately? Whether it’s your Employer’s liability or Beautician’s Public Liability Insurance, making sure that you have the right level and types of cover is vital to ensuring that you are prepared and protected in the event of a claim.
Accidents can happen no matter how careful you are and in cases where your clients are injured or their property is damaged, they can often make claims against you. You could spill chemicals and damage their clothing, or your client may trip over wires or other equipment – whatever the case, having the right cover will ensure that you are financially protected against claims for legal fees, compensation and more.
Brush Up On Your Social Media
Social media is one of the best and most effective ways to reach and keep in touch with clients. Keeping on top of your pages and accounts, posting regularly and answering enquiries via chat and Direct Messages can be an effective way to not only attract clients but retain existing clients and encourage them to come back regularly. It makes the entire experience easier and more friendly, offering a more personable experience that clients will not only appreciate but remember and in many cases, even recommend you to their friends as a result.
Scheduling posts makes it easy to maintain a regular social media presence without having to be logged in 24/7, giving you the perfect opportunity to build relationships with clients both online and in-person at the same time.
Invest In New Technologies And Techniques
New techniques and technologies are being introduced into the beauty world all the time and one of the best ways to refresh your business for the new year is to keep on top of these changing trends and updates. Investing in better tools and up-to-date training can ensure that you, your employees and your clients all benefit from the changing industry.
Offering new services in the new year offer a great opportunity to not only expand what you can provide to your clients but also work as a marketing method to bring in new clients or encourage existing or past clients to return in the coming months.
Whether your renewal is coming up, or you’re looking for a new insurance policy to ensure that you and your clients are covered in the case of an accident, Ashburnham Insurance is on hand to help. Feel free to get in touch with a member of our team on FREEPHONE 0800 1696137 for more information, or to get your bespoke, no-obligation quote, today.